Questions and answers
Questions people ask about Jura Capital
Here we answer some of the questions people ask about Jura Capital, how our business works and how private markets generally operate.
Where appropriate, we also explain where information can be independently verified. Jura Capital is not a fund, an asset manager or an adviser, and this website does not offer investments or provide investment advice. Private markets involve risk and capital can be lost.
About Jura Capital
What is Jura Capital?
Jura Capital works in private markets. The firm follows the sector closely, publishes commentary on it, makes introductions, and works with growth-stage companies seeking capital.
Jura Capital is not a fund, an asset manager or an adviser. It does not provide investment advice, does not manage or hold client money and does not pool capital. This website does not offer investments.
Jura Capital operates as the trading name of Atlantic Crest Partners FZCO, Company No. 58844.
Who is behind Jura Capital?
Jura Capital was co-founded by Charlie Hasberry and Alexander Woodhead, who both hold the role of Managing Director. The wider team includes private markets consultants and business development, marketing and operations staff.
Every member of the Jura Capital team is named on the About page with their role and background, and the firm maintains a company profile on LinkedIn.
How can I contact Jura Capital?
Jura Capital can be contacted by email at info@jura-capital.com, or through the enquiry form on the contact page. A member of the team will respond directly.
Jura Capital also maintains a company page on LinkedIn.
Who does Jura Capital typically work with?
Jura Capital generally works with experienced private market participants, including family offices, professional intermediaries and individuals who are already familiar with unlisted investments.
Private market offerings are subject to rules on who they may be shown to, which is set by the people running them rather than by Jura Capital. Nothing is offered through this website.
Trust, governance and verification
How does Jura Capital spend its time?
Reading, meeting people and following private markets closely. The firm looks at far more than it ever discusses with anyone, and looks for clear structures, credible people and terms that can be understood.
Nothing Jura Capital looks at is an endorsement of an outcome. Anyone considering an unlisted investment should form their own view and take their own professional advice.
Does Jura Capital manage money?
No. Jura Capital does not manage money, does not pool capital, does not hold client money and does not take decisions on anyone's behalf.
Where an introduction is made, the person deals directly with the party running the underlying investment.
How Jura Capital works
Which areas of private markets does Jura Capital follow?
Two broad areas. Private equity covers unlisted companies at various stages of growth. Alternative assets covers tangible, less-correlated holdings such as physical commodities, collectibles and other real assets.
Jura Capital also runs a separate capital raising practice, which is a service to companies rather than anything offered to investors.
How does an introduction work?
It begins with a conversation. A member of the team talks through what someone is interested in and explains how the relevant part of the market generally works.
Jura Capital does not advise and does not make decisions on anyone's behalf. Where an introduction is appropriate, the person deals directly with the party running the underlying investment, and any documentation comes from them.
What happens after I contact Jura Capital?
A member of the team responds directly, usually within one business day. The first conversation is a discussion rather than a transaction.
Getting in touch does not commit anyone to anything, and nothing is offered through this website.
Can I speak to a real person at Jura Capital?
Yes. Everything starts with a conversation with a named member of the team.
There is no cost to that conversation and no obligation of any kind. Jura Capital does not provide investment advice, so the discussion is about how the market and our business work rather than a recommendation on what anyone should do.
Risk
Private market investments put capital at risk. The answers below are deliberately direct.
Can investors lose money in private markets?
Yes. Unlisted investments put capital at risk, and an investor can lose some or all of the money they invest.
They are not covered by the protections that apply to bank deposits. Past performance of any manager or asset class is not a guide to future results.
Are returns in private markets guaranteed?
No. Returns, income and the return of capital are never guaranteed, and Jura Capital does not guarantee any of them.
Where a target figure is described anywhere in private markets, it is a target rather than a promise, and it may not be achieved.
Why are private-market investments considered higher risk?
Private market investments are higher risk than listed investments for several structural reasons. They are illiquid, so an investor cannot usually exit on demand. They are less transparent, because there is no daily price and reporting is periodic. They are concentrated, so the outcome often depends on a single company or a single asset. And valuations are estimated rather than set by a live market.
These characteristics are also the reason private markets can behave differently from public markets. They are a trade-off, not a free advantage.
Can I sell a private investment whenever I want?
Usually not. Private market investments are illiquid by nature, and there is generally no ready secondary market allowing an investor to sell at a time of their choosing.
Exit typically depends on an event such as a sale, a refinancing, an IPO or the end of a fixed term. Investors should assume their capital is committed until such an event occurs.
How long might my capital be invested?
The holding period depends entirely on the individual opportunity and is set out in that opportunity's own documentation. Private market investments commonly run over multi-year horizons.
Timelines can extend beyond the original expectation. Investors should be comfortable with capital being unavailable for longer than anticipated.
What happens if an underlying investment performs poorly?
The outcome sits with the underlying investment. Jura Capital is an introducer and does not manage the investment, so it cannot control performance and cannot compensate for a loss.
Investors hold their interest directly with the provider of the opportunity, and reporting and communication on performance come through that relationship. Jura Capital remains contactable and will help an investor get answers, but the commercial outcome rests with the investment itself.
Private markets and access
Why does Jura Capital focus on private markets?
Jura Capital focuses on private markets because that is where the firm's relationships and expertise sit. A large share of economic activity now happens in companies and assets that never list publicly, and the investors Jura Capital works with are looking for exposure beyond listed equities and bonds.
That focus does not make private markets better than public markets. It makes them different, with a different risk and liquidity profile.
What is the difference between private and public markets?
Public markets trade listed securities on an exchange, with daily pricing, standardised disclosure and the ability to buy and sell at short notice. Private markets involve investments in companies and assets that are not listed.
In private markets, pricing is periodic rather than continuous, disclosure is contractual rather than standardised, holding periods are longer and exit depends on a specific event. Access is also restricted, which is why eligibility requirements apply.
Why are some investment opportunities not available to everyone?
Private market offerings are generally made available only to defined categories of investor, such as High-Net-Worth Individuals and Sophisticated Investors. This reflects the rules that apply to how such offerings can be promoted, and the complexity and illiquidity of the investments themselves.
The restriction exists to keep unsuitable investors out, not to imply that the opportunity is superior.
Why do private investments have eligibility requirements?
Because these investments assume a level of financial resilience and experience. They are illiquid, can lose value in full, and are difficult to assess without familiarity with private market structures.
Those requirements are set by the rules that apply to the offering and by the people running it.
Does being closer to private markets guarantee better returns?
No. Seeing more of a market changes what someone can consider. It does not change whether an individual investment succeeds.
Selection, structure, pricing, timing and risk all still determine the outcome, and unlisted investments can and do lose money. Any suggestion otherwise should be treated with caution, including from Jura Capital.
Researching Jura Capital
Where can I read Jura Capital's latest market commentary?
Jura Capital publishes written commentary in two places. The Insights section carries longer articles on private markets, and the Jura Market Brief is a weekly email covering the previous week's market movements, with every past edition readable on the site.
Both are free to read and require no registration.
How can I verify information provided by Jura Capital?
Ask for the underlying documentation and check it against its original source. Materials on an opportunity are produced by the provider of that opportunity, and Jura Capital will identify who that is so an investor can look them up independently.
Jura Capital encourages prospective investors to take their own professional advice and to verify anything material before committing capital. If something is unclear, ask, and if an answer is not available, Jura Capital will say so rather than fill the gap.
How can I raise a question or concern with Jura Capital?
Questions and concerns can be raised directly by email at info@jura-capital.com or through the contact form, and will be routed to a member of the Jura Capital team.
If a concern relates to an underlying investment rather than to Jura Capital, the team will identify the correct party and help make the connection.
Still have a question?
Some questions are better answered in conversation.
If there is something you would like to understand about Jura Capital or how our business works, our team is happy to talk.
Or email info@jura-capital.com.
