Alternative Assets

Real assets, explained.

How tangible, non-traditional assets work as a market, and where our role begins and ends.

Alternative assets are holdings that sit outside listed equities, bonds and cash, often physical items such as commodities or collectibles. This page is general information about that market and about the work Jura Capital does in it. It is not an offer of an investment and it is not investment advice.

Physical rather than listed
Tangible
Narrow, expert markets
Specialist
Not traded on demand
Illiquid
Editorial still life of whisky casks and gold ingots in dramatic light
Abstract grid of blue tiles with one glowing amber tile representing curation

How these markets work

Priced by scarcity, not by a screen.

Tangible assets are not priced continuously. Value depends on provenance, condition, scarcity and the depth of a specialist buyer market, which means valuations are estimates and can be wrong. Prices can fall as well as rise, and selling can take time.

  • Provenance and condition materially affect value
  • No daily price and no exchange to sell into
  • Storage, insurance and authentication all carry cost

Characteristics

What Distinguishes Real Assets

Different, rather than better, than listed markets.

Physical holdings

Items with a real-world existence, condition and history.

Low correlation, not low risk

Prices move differently from listed markets, and value can be lost.

Scarcity-driven pricing

Value depends on supply, demand and a narrow specialist market.

Specialist markets

Knowledge and relationships matter more than platforms.

Categories

The Categories We Follow

The parts of the real asset market our research covers.

These assets are not traded on exchanges or investment platforms. They are understood through specialist knowledge, which is why our work here is mostly research and explanation. Nothing in these categories is offered through this website.

Categories we cover

Physical CommoditiesCollectiblesFine ArtNon-traditional Real AssetsWhisky CasksHeritage Assets

Context

Why Real Assets Attract Attention

The points below are observations about how these markets behave, not reasons to invest.

  • Historical and cultural significance affects demand
  • Pricing is periodic rather than continuous
  • Behaviour can differ from listed markets, in both directions
  • Illiquidity means exit depends on finding a specialist buyer

Our Role

Introducer, Not Asset Manager

A narrow role, stated plainly.

Jura Capital does not advise, manage or pool capital, and does not hold client money or client assets. We follow these markets, publish commentary on them and, where appropriate, make introductions. The questions we ask about any real asset include:

01

Who the specialists are and what their record is

02

Whether provenance and chain of custody can be evidenced

03

How the asset would eventually be sold, and to whom

04

Whether the structure, storage and costs are clear

Restrictions

Who These Markets Are Open To

Access is restricted by the rules that apply to unlisted offerings.

Unlisted offerings may generally only be communicated to defined categories of investor. Those categories are set by regulation and by the people running the offering, not by Jura Capital, and nothing is offered through this website.

High-Net-Worth Individuals

A category defined in UK regulation.

Sophisticated Investors

A category defined in UK regulation, based on relevant experience.

Frequently Asked Questions

General information about real assets and about how our business works.

Alternative asset investments sit outside traditional markets such as stocks, bonds and cash. They often involve tangible items such as rare cask whisky or fine art. They are typically illiquid, may require long holding periods, and derive value from scarcity, provenance and specialist demand. Capital can be lost.

Start With a Conversation

Questions About These Markets?

If you would like to understand more about how real assets work, or about how our business operates, our team is happy to talk. No investments are offered on this website.