Private Equity in a Pivotal Year
The private equity industry is entering a defining phase. For decades, private equity firms have generated strong returns by leveraging capital, improving portfolio companies, and exiting through IPOs or M&A. But as we move through 2025, the industry faces a very different environment.
Global interest rates remain elevated, exit windows are unpredictable, and more than $1 trillion in assets remain trapped in ageing funds 1
. This has left investors-particularly ultra-high-net-worth individuals (UHNWIs), family offices, and institutional players-demanding more than just attractive IRR numbers. They want realised cash distributions and visible liquidity pathways.For investors committing £100,000+ and beyond, the challenge is not whether to participate in private equity but how to choose managers who will thrive in this new climate. This article explores the critical shifts: exit constraints, regulatory changes, resilient healthcare plays, AI-driven advantages, and macroeconomic headwinds-and what discerning investors should expect from the best private equity firms in 2025.
The Liquidity Crunch and Exit Constraints
Why Distributions Matter More than IRR
For years, IRR has been the industry’s favourite performance metric. Yet IRR often masks reality when assets remain unsold. Investors now prioritise distributions to paid-in capital (DPI) as the truest measure of a firm’s ability to deliver results.
The problem? With IPO markets subdued and strategic buyers hesitant, capital remains tied up far longer than expected 2 . This frustrates UHNWIs and family offices, who value liquidity just as much as absolute returns.
Creative Exit Strategies Emerging
Private equity managers have begun adopting new mechanisms to address liquidity concerns:
- GP-led secondaries & continuation funds – extending ownership of prized assets while offering partial exits to existing investors.
- NAV loans – lending against portfolio NAV to create interim liquidity, though controversial due to added leverage.
- Partial exits & structured deals – selling minority stakes to generate cash while retaining control.
These solutions are imperfect, but they reflect the reality: investors now demand flexible liquidity options rather than promises of future upside.
The smartest investors in 2025 are scrutinising distribution track records as closely as returns on paper.
Regulation and Investor Protection
The Transparency Push
Regulators in the U.S. and Europe have stepped up demands for transparency. In 2023, the SEC mandated quarterly reporting, annual audits, and disclosure of GP-led transactions 3 . Though a court ruling later overturned parts of these rules 4, the direction of travel is clear: greater accountability.
For UHNWIs, this shift is positive. Transparency builds trust and makes it easier to benchmark one manager against another.
The Problem of Tail-End Funds
One of the biggest sources of investor frustration is tail-end funds-funds that continue charging fees even when portfolios have little remaining value. Estimates suggest these funds cost investors $3–13 billion annually 5.Wealthy investors are increasingly unwilling to tolerate such inefficiencies. They seek firms that align compensation with realised performance rather than fees extracted over extended fund lives 6.
Sector Spotlight: Healthcare, Biotech, and Contract Manufacturing
Why Healthcare Leads in 2025
Healthcare remains a top destination for private equity capital in 2025. The reasons are structural:
- Demographics – ageing populations in developed markets.
- Innovation – biotech advances, personalised medicine, and biologics.
- Resilient demand – healthcare needs remain steady across cycles.
One subsector drawing intense activity is contract manufacturing organisations (CMOs), which serve as the backbone of pharmaceutical production. Their recurring-revenue models and compliance-driven moats make them especially attractive.
Other Resilient Niches
- Infrastructure & energy transition – renewables and clean tech.
- Cybersecurity – mission-critical regardless of economic climate.
- Education technology – scalable solutions for global learning.
Which sectors are private equity firms investing in 2025?
Healthcare CMOs, AI/data infrastructure, renewable energy, and cybersecurity remain top areas for capital deployment, reflecting both resilience and growth potential.
Technology Edge: AI and Data Infrastructure in Private Equity
AI as a Competitive Advantage
The winners in private equity are no longer just dealmakers-they are technologists. In 2025, top private equity firms deploy AI-powered platforms for:
- Automated deal sourcing across thousands of targets.
- Predictive analytics in due diligence.
- Post-acquisition operational optimisation.
AI doesn’t just enhance efficiency-it materially improves investment decisions.
Data Infrastructure is Non-Negotiable
Fragmented reporting systems are no longer acceptable. The best firms now rely on unified data lakes that give real-time visibility into performance, risk, and compliance. Investors expect the ability to track progress, not just quarterly summaries.
Why do private equity firms need managed IT services?
Private equity deals with billions in capital and sensitive data. Managed IT ensures cybersecurity, compliance, and AI integration, directly influencing fund efficiency and risk management.
Global Macro Backdrop: Rates, Tariffs, and Slower Dealmaking
Private equity performance is closely tied to the macro landscape.
- High interest rates: Debt-financed buyouts are less attractive, compressing returns.
- Geopolitical uncertainty: Trade disputes and tariffs create volatility.
- Valuation gaps: Sellers still demand 2021-era multiples, while buyers seek discounts.
The result is slower dealmaking, longer hold times, and greater caution. For investors, this reinforces the need to back firms with patient capital, sector expertise, and flexible exit pathways.
How do interest rates impact private equity investments?
Higher rates increase borrowing costs, limiting leverage-driven returns. But they also create openings-distressed assets and mispriced opportunities often surface during high-rate cycles.
Future-Proofing Private Equity: What Investors Should Demand
Sophisticated investors should walk into private equity allocations in 2025 with sharper expectations. Key demands include:
- Liquidity clarity – How will the fund return capital within a realistic time frame?
- Sector focus – Are investments concentrated in resilient, future-proof areas?
- Fee alignment – Is compensation tied to distributions and performance?
- Technology edge – Is the firm using AI and data to gain a real advantage?
What makes the best private equity firms stand out?
They balance exclusive deal flow, deep operational expertise, and disciplined exits even in constrained markets.
How Jura Capital Aligns with These Shifts
At Jura Capital, we believe private equity must evolve with the times. Our investment philosophy reflects three commitments:
- Liquidity-focused strategies – we prioritise clear exit pathways.
- Sector resilience – targeting healthcare and AI-backed infrastructure.
- Alignment with investors – transparent structures where our success depends on yours.
For UHNWIs committing £100,000+, our role is to act not just as a manager but as a disciplined, forward-looking partner in a changing private markets world.
Private Equity Questions Investors Ask
What is a private equity firm and how does it work?
A private equity firm pools investor capital to acquire private companies, enhance their value, and exit for a profit. Investors receive distributions when exits occur.
Is private equity part of financial services?
Yes. It is regulated as part of the financial services industry, though with different oversight than banks or insurers.
Why do private equity firms need managed IT services?
To protect sensitive data, comply with global regulations, and leverage AI/data analytics in dealmaking.
What sectors are top private equity firms investing in?
Healthcare, AI infrastructure, renewable energy, and cybersecurity.
How do family offices select private equity partners?
They prioritise trust, alignment of interests, distribution history, and sector expertise.
A New Era for Private Equity Investors
Private equity in 2025 is defined by both constraints and opportunities. Exit challenges, fee scrutiny, and macro headwinds are real-but so are opportunities in healthcare, AI, and infrastructure.
For investors, the critical question is not whether to invest in private equity, but with whom. The best firms in this new era will be those that:
- Deliver real liquidity
- Embrace transparency
- Focus on resilient sectors
- Harness technology for smarter decisions
At Jura Capital, we stand committed to these principles – offering UHNWIs and family offices not just returns, but clarity, alignment, and foresight.
References
- PwC Report: Private Equity faces $1 trillion in unsold assets (Reuters)
- MarketsGroup: Private Equity liquidity pressures
- SEC Rule: Enhanced reporting for private funds
- Reuters: U.S. appeals court overturns SEC oversight rule
- WSJ: Exit drought leaves billions stuck in tail-end funds
- ILPA: Investor push for fee transparency